The traditional business of the store business model with electricity providers cannot provide on-site consumer experience. Although the electricity business to compress the traditional market share, the store will not withdraw from the retail sales market, but may be in the market share will be further adjusted. But we should also see the trend of online shopping is irreversible, the Feather Flags applications in traditional department store and shopping center should follow the rapid development of such a trend of the Internet, and actively explore new business models.
Wanda Plaza is Wanda Group’s well-known commercial real estate brand. The development of Feather Flags advertising program has gone through four stages in 2017. From the early single business to increase the department store, theater, video games, restaurants and brand stores in the multi-format business, and then to the commercial center, pedestrian street, five-star hotels, office buildings, advanced apartments in one business complex. The current fourth stage is to establish a new element of cultural tourism, shaping the concept of “Wanda City”. (more…)